A joint start with a hackathon
In one day you shape the social media strategy of your municipality and get to know the other organisations in your cohort. A great start to the year programme.
Learning & events
Social Impact Hacking Programme for municipalities
In monthly sessions, learn how to create social media content that speaks to residents and contributes to your mission.
Starts: 5 March 20269 sessions in a cohortOnline + on location
What is the Social Impact Hacking Programme?
In this intensive programme you learn how to create effective content, together with a driven group of people from your sector.
Learn and grow every month
Every month you meet your cohort online, guided by a trainer. We reflect on trends, learn from each other’s successes and highlight a different theme each month.
Never doubt your content again
With every session you learn more about your audiences (donors, volunteers, partners), sharpen your strategy and grow more confident as a changemaker and impact organisation.
Training programme
Nine sessions in nine months. Choose a session to see what you’ll learn; the videos open on YouTube.
Training programme
Introduction
About this programme
In this nine-month training programme you learn step by step how your municipality can create social media content that truly resonates with residents. From strategy to execution, from data analysis to community building.
Session 1
Strategy hackathon
What will you learn?
In one day you and your colleagues lay the foundation for your social media strategy. You define your audiences and channels and develop formats that suit your municipality. After this day you have a solid foundation for all the steps that follow.
Learning goals
- Develop a clear social media strategy that fits your municipal objectives
- Define audiences and channels for your municipality
- Develop content formats that suit your municipal communication
Session 2
From topics to relevant content
What will you learn?
Discover how to gather topics within the organisation and turn them into a monthly calendar. You learn how editorial meetings create structure and buy-in, and how to turn even mandatory or ‘boring’ topics into posts that residents actually want to read.
Learning goals
- Gather topics within the organisation and turn them into a content calendar
- Organise editorial meetings that create structure and buy-in
- Turn mandatory topics into engaging content for residents
Session 3
Writing for social media
What will you learn?
How do you write copy that works? You practise creating clear, recognisable and engaging posts that fit your tone of voice and formats. You also discover how AI helps you write faster and more consistently, without sacrificing authenticity.
Learning goals
- Write clear, engaging posts that fit your tone of voice
- Use AI tools effectively to write faster and more consistently
- Stay authentic when using AI
Session 4
Visuals for social media
What will you learn?
A picture says it all. You learn to make smart use of photography, graphic design, slideshows and AI tools, even when resources are limited. You also discover how to brief a photographer or designer well to get strong visual material.
Learning goals
- Make smart use of photography, graphic design and slideshows
- Use AI tools for visual content, even with limited resources
- Brief a photographer or designer well for strong visual material
Session 5
Colleagues in the spotlight
What will you learn?
Stories make the difference. You learn how to gather strong stories within your organisation with simple interview techniques, and how to get colleagues excited to share their knowledge and experience. That is how you build buy-in and ownership.
Learning goals
- Apply simple interview techniques to gather strong stories
- Get colleagues excited to share their knowledge and experience
- Build buy-in and ownership within the organisation
Session 6
Fact-checking and adding depth
What will you learn?
How do you make sure your content is always accurate and builds trust? You practise fact-checking, learn to use sources wisely and work with AI as a reliable assistant. You also discover how to add context so your messages become stronger and more credible.
Learning goals
- Apply fact-checking to create reliable content
- Use and verify sources wisely
- Use AI as a reliable assistant for fact-checking
Session 7
Community management and interaction
What will you learn?
Social media is not a broadcast channel but a conversation. You learn to handle questions, criticism and misunderstandings, and get practical tools to build relationships. You also discover how to recognise and correct misinformation without losing credibility.
Learning goals
- Handle questions, criticism and misunderstandings on social media
- Build relationships with residents through constructive conversations
- Recognise and correct misinformation without losing credibility
Session 8
Increasing reach with smart tactics
What will you learn?
Which smart tactics help your content reach more people? You discover the power of hashtags, timing, working with partners and activating colleagues. You also learn how and when to use paid reach wisely.
Learning goals
- Apply smart tactics to grow organic reach
- Use hashtags, timing and partnerships effectively
- Use paid reach strategically when needed
Session 9
Analysing and optimising
What will you learn?
With our dashboard you learn to analyse results and turn them into concrete improvements. You create reports that convince decision-makers and colleagues and feed insights straight into your strategy. That is how you keep growing your impact.
Learning goals
- Analyse results with the dashboard and turn them into improvements
- Create reports that convince decision-makers and colleagues
- Feed insights into your content strategy
Ingredients of the programme
Everything you need to reach your goals and make well-founded impact with social media.
Learn from each other
Every cohort consists of several organisations from your sector. We learn from each other’s successes and use big data to get a better grip on the audience.
Mission-driven
Together with your team we define the purpose of the content. What is your mission and how do you convey it? And how do you translate that into a strategy?
AI tools and dashboard
Discover how AI strengthens your creative process without giving up fun or creativity. Get access to all our tools and dashboard, tailored to the challenges municipalities face.
What participants say
A really interesting training that balanced theory and practice well. Good real-world examples, plenty of room for questions and advice, and a pleasant atmosphere in the group. Great to come together with professionals and share experience and knowledge.
DeniseCommunications specialist
A hugely enthusiastic trainer with a wealth of knowledge. I learned a new way of thinking about audiences (needs vs. demographics) and got a handy template to work out audiences, promises and channels in more detail.
SabineSocial content manager
Matthijs is great to work with. He delivers tailor-made solutions and keeps innovating.
PierretteCommunications adviser
Practical information
Online sessions + on-location trainingSessions from your own office as well as at our location
€875 per person+ Social Media Engine annual subscription€1,250 per organisation
2–6 people per municipalityLearn from other municipalities
Course days
5 Mar 2026 – 5 Nov 20261: Strategy hackathonThursday 5 Mar 202610.00–16.00Amsterdam
2: From topics to relevant contentThursday 9 Apr 202610.00–12.00Online
3: Writing for social mediaThursday 7 May 202610.00–12.00Online
4: Visuals for social mediaThursday 4 Jun 202610.00–12.00Online
5: Colleagues in the spotlightThursday 2 Jul 202610.00–12.00Online
6: Fact-checking and adding depthThursday 6 Aug 202610.00–12.00Online
7: Community management and interactionThursday 3 Sep 202610.00–12.00Online
8: Increasing reach with smart tacticsThursday 1 Oct 202610.00–12.00Online
9: Analysing and optimisingThursday 5 Nov 202610.00–12.00Online
These sessions will be supplemented with a more extensive programme per session.
Required effort
Kick-off with a hackathonOn-location hackathon
Course days9 sessionsOnline workshops
Effort1 hour per weekHands-on with our dashboard
The founders
We want to contribute to a world in which social media is a source of positivity. A world in which we would rather help each other move forward than outsmart each other. A world in which growth never comes at the expense of others. And we’d love to shape that world with you.
Jim & Matthijs
Founders of From the Well
