Classroom programme
An intensive one-day programme where you work with your own team, surrounded by other social-impact organisations.
Learning & events
A complete social media strategy in one day
Work with your team and other social-impact organisations on a strategy that works, so social media becomes a source of positivity again.
What is the Social Media Strategy Hackathon?
The Social Media Strategy Hackathon is an intensive one-day programme in which you and your team develop a complete social media strategy.
Expert guidance
Guidance from Matthijs and his experienced team, using AI tools and templates for speed and performance.
With other organisations from your sector
Editions for non-profits, social enterprises or municipalities, tailored to your type of organisation.
What participants say
Discover how our trainings and workshops helped participants grow their impact and reach their goals.
A really interesting training that balanced theory and practice well. Good real-world examples, plenty of room for questions and advice, and a pleasant atmosphere in the group. Great to come together with professionals and share experience and knowledge.
DeniseCommunications specialist
Matthijs is a hugely enthusiastic trainer with a wealth of knowledge. I learned a new way of thinking about audiences (needs vs. demographics) and got a handy template to work out audiences, promises and channels in more detail.
SabineSocial content manager
Matthijs is great to work with. He delivers tailor-made solutions and keeps innovating.
PierretteCommunications adviser
What exactly do you learn during the hackathon?
A full day of practical knowledge, hands-on exercises and formats you can apply straight away.
- The role of social media in social change
- What does and doesn’t work for impactful content
- How to base your strategy on mission, audience and behaviour
- Working with AI tools and templates for speed and performance
- Developing formats you can apply straight away
- From organisational goals to concrete formats and frameworks
Practical information
On locationLocation by arrangement
€1,250 per organisationAt least 2 people per organisation
5–15 peopleUp to 5 other organisations
Hackathon dates
Session 19 Sep 2025
Session 211 Nov 2025
Session 313 Jan 2026
Session 410 Mar 2026
Good to know
- One-day hackathon
- Includes 60 days of access to the software
- Learn from other content creators
The founders
We want to contribute to a world in which social media is a source of positivity. A world in which we would rather help each other move forward than outsmart each other. A world in which growth never comes at the expense of others. And we’d love to shape that world with you.
Jim & Matthijs
Founders of From the Well
