1OctThu 2026
Learning & events
Learn from the people behind the coach.
Sometimes you see one of us speak live at Frankwatching or Logeion, sometimes we sit down with your team. We share what we see in the data from our tool, what we’ve learned in ten years of social media and the best cases from mission-driven organisations.
View at Frankwatching
Calendar
Where you can see us live soon.
Trainings, webinars and workshops where we speak or teach. You sign up with the organiser. The button takes you straight there. Sessions are in Dutch.
1OctThu 2026
Mastercourse Social media & AI · session Social media strategy
15OctThu 2026
Mastercourse Social media & AI · session Content planning & calendar
27OctTue 2026
Beyond your bubble. Make online content that reaches further
9NovMon 2026
Mastercourse Communication & AI · live session on audience and target groups
16NovMon 2026
Mastercourse Communication & AI · session Content planning with AI
3FebWed 2027
Mastercourse Communication & AI · session Prompting for better results
10FebWed 2027
Mastercourse Communication & AI · session More job satisfaction and adoption
9MarTue 2027
New round of the Mastercourse Social media & AI starts
Replays
Catch up whenever it suits you.
Missed a live session? You can watch these at your own pace, for free or as a complete masterclass.
Watch for freeCreating social media content with AI
Broadcast live on 16 September 2026. After registering you have a full year of access to the recording.
Watch at Frankwatching
On demand · 3 hoursSocial media strategy with AI
In three hours Matthijs walks you through a complete strategy, at your own pace. €229 excl. VAT.
View the masterclassPast events
24SepThu 2026
Social media workshop for municipalities
16SepWed 2026
Creating social media content with AI
16JunTue 2026
Mastercourse Social media & AI · session Content planning & calendar
9JunTue 2026
Mastercourse Social media & AI · session Social media strategy
8AprWed 2026
Mastercourse Communication & AI · session More job satisfaction and adoption with AI
1AprWed 2026
Mastercourse Communication & AI · session Prompting for better results
New
Free online drop-in office hours.
Drop in with your questions about your strategy, your content or the tool. Matthijs helps you think it through live, together with other creators working on the same things. No sales pitch, just figuring it out together.
Monthly, starting soon. Dates to follow
Matthijs MentinkFounder and digital media strategist
Which formats suit our audience?
Why is our reach on LinkedIn lagging behind?
How do I get more out of the coach?
Trainings
Trainings for your team.
Prefer to work with your own team? Choose a set training or have us come to you.
Social Media Strategy Hackathon
An intensive one-day training where, together with other organisations and with guidance, you develop a complete social media strategy that helps you achieve your mission.
€1,250per organisation
- Your complete strategy in one day
- Learn what works for social impact
- Access to our AI tools and templates
- Apply it straight away, with formats ready to post
2-day Frankwatching Training
A two-day programme via Frankwatching where you learn how to set up a complete social media strategy and develop your own formats.
€2,175per participant
- In-depth training in two days
- Work on your own strategy
- Learn from other participants
- For individual registration
Tailor-made, at your location
A workshop or training built around your own questions, audience and content. In a short intake call we shape the programme together.
Tailor-madeprice on request
- With your own posts and figures
- Half a day, a full day or a series
- At your office or online
Speaker
Book us as speakers.
For your conference, team day or knowledge-sharing session. One of us shares what really works on social media, with examples your audience recognises and insights they can use the very next day.
1
What really works on social media
With insights from the data in our tool, about which posts truly reach people.
2
Human content with AI
From a good conversation to a post in your own voice.
3
Real-world cases
Such as Staatsbosbeheer, municipalities and foster care. What they did and what it achieved.
4
The story of From the Well
About ten years as a digital media strategist and why we built a coach.
Previously at FrankwatchingLogeionLinkedIn
Grow your impact on social media.
Book a no-obligation intake call. Together we’ll find the training that fits your organisation.