Healthy Content Label
We help you write healthy content and score existing content based on our health principles.
The three principles of healthy content
Every piece of content is evaluated based on these three fundamental principles
Truthful
Content is factually correct and based on reliable information. The content does justice to available knowledge and relevant context. There is room for nuance and different perspectives, as long as they are not misleading or presented as absolute truth.
Harmless
The content does no harm, not even between the lines. It doesn’t normalise hate, fear, stereotyping or exhaustion. Subtle or unintended harm also counts. Healthy content leaves people, societies and ecosystems whole.
Valuable
The content adds something to mind, heart or behaviour. It inspires, deepens or helps you move forward. It invites thinking, feeling or doing. Content that only distracts, tempts or aims for clicks contributes nothing.
Why a label for healthy content?
Social media algorithms often promote manipulative content that generates clicks but doesn’t contribute to a healthy society
The problem
Click-driven algorithms
Content that provokes emotional reactions is rewarded, regardless of truthfulness or social value
Polarisation and misinformation
Extreme viewpoints and incorrect information get more reach than nuanced, factual content
Societal harm
The current system undermines trust, promotes fear and hampers healthy public debate
Our solution
The Healthy Content Label uses AI technology to objectively evaluate content on our three principles. Creators receive feedback to improve their content, and platforms can promote healthy content.
Result
- More truthful content
- Fewer manipulative tactics
- Higher social value
- Healthier online discussions
How does the label work?
A transparent and objective process that helps creators make better content
Content analysis
Our AI analyses content for factuality, potential harm and added value
Transparent score
Creators receive a clear score with concrete feedback for improvement
Awarding the label
Content that meets our standards receives the Healthy Content Label
Transparency and trust
Our evaluation system is transparent and continuously evolving. We openly share our methodology and improve our algorithms based on community feedback and new research insights.
Join the movement
Help create a healthier social media landscape. For creators, platforms and organisations that want to make a difference.
For content creators
Get feedback on your content and learn how to make more impact with valuable, honest content
Book an intake callFor organisations
Integrate the label into your organisation or use it to improve your own content
Contact usComing soon
We are working hard on developing the Healthy Content Label. Sign up for updates and become one of the first users.
The founders
We want to contribute to a world in which social media is a source of positivity. A world in which we would rather help each other move forward than outsmart each other. A world in which growth never comes at the expense of others. And we’d love to shape that world with you.
Jim & MatthijsFounders of From the Well
Send us an email