Turn your knowledge into content that performs.
From the Well is the complete AI editorial team for impact makers. The coach learns from your own results and from our knowledge base, and works alongside you from first idea to a post that’s ready to publish.
Choose one answer. Your answer is sent right away.
Henk in the workshop.jpgAdded
“Throwing it away can always wait.”Henk, Repair Café De Koffiepot
How it works.
Your organisation is full of remarkable knowledge. The coach helps you turn it into posts that move people.
Een woning betekent…
Ze riepen ‘nee, nee, nee’…
Wat kost de opvang…Discover what works for you and your audience.
Learn from the results of your own posts and from the insights of similar organisations that From the Well works with. Analyse individual posts and your pages as a whole with the coach, and compare them side by side. Use what you learn to keep building, with ten years of knowledge and experience from From the Well’s trainers and content experts as your foundation.
Build your strategy.
Turn your knowledge, your information and the results of your content into a strategy for each page. The coach asks the questions and you decide what stays. Together you set out who you write for, which topics and formats work and which tone suits you. That way you get consistently better results that contribute to your mission.
Turn loose ideas into a plan.
Turn topics and content pillars into a solid content plan that does as much as possible for your goals and your mission. The coach helps you develop ideas into posts that fit your strategy. Work with colleagues, set the status of your posts and publish them straight from From the Well.
Hear from organisations that went before you.
1 / 5
+2“The new way of working gives us much more direction, and we can see it really working: more than twice the reach per post, and much higher relevance.”
JorienCommunications, Staatsbosbeheer
Curious how your page is doing?
Connect your page and the coach reads your own posts. After the quick scan you see straight away what works and where the gains are.
A coach that works with you every step of the way.
Authentic posts with AI, without the AI slop. Every post starts from the knowledge of your people and your organisation. The coach adds to it and sharpens it, from the first conversation to what your post achieved.
Creating posts with the coach
From a single conversation to a published post.
The coach writes within your strategy, your tone of voice and the formats that work for your page. It builds on ten years of knowledge about what makes people stop, read and share. You always have the final say.
- Works from your strategy and tone of voice
- Facts and quotes checked against your source
- For LinkedIn, Facebook and Instagram at once
Text on images and carousels
From post to visual, in your page’s style.
With From the Well you add graphic elements to your posts for extra impact on social. Think of a quote over a photo, or a complete carousel. The visual style is derived from your website and the posts you’ve published before, and you can adjust anything by hand wherever you like.
- Visual style derived from your website and previous posts
- Single photos, albums and carousels
- On LinkedIn, also as a PDF carousel
Video editing
From long recording to short clip.
Work with recordings of up to three hours, or paste a YouTube link. The coach analyses the recording, finds the moments that fit your strategy and arranges them into a storyline. That way, one interview gives you several clips.
- Recordings of up to three hours, or a YouTube link
- Clips from 30 seconds to 3 minutes
- Download, or add straight to a post
Analyse and improve
Know what worked. Then make the next one straight away.
The coach knows your strategy, your formats and the results of all your pages. So it connects the numbers to the content and sees not just what worked, but why. What works feeds back into your strategy, so each new post gets better.
- Knows all your pages and channels
- Connects the numbers to the content of your posts
- Your strategy grows with your results
Content planning
Work together on a streamlined plan.
See at a glance what’s ready for each channel, who’s working on it and what’s scheduled. Schedule posts on LinkedIn, Facebook and Instagram, and drag them to a different slot in the calendar. The calendar also shows the moments that matter to you. The coach picks them up from your website, you add your own, and national days such as Keti Koti and International Women’s Day are already in there.
- All your channels and colleagues on one board
- Schedule and publish from From the Well
- Your own key moments and awareness days
Build your own content plan.
Start with one conversation, document or story. The coach turns it into posts in your voice and puts them in the calendar together with you.
Thanks to From The Well, we can easily see which posts are doing well on which platform, in a way no other tool has been able to give us so far. It gives us new insights and saves a lot of time.
Jules RuisOmroep Human
What we believe
Good for your reach. Good for your audience.
Social media can help people move forward. That’s why our approach starts with content that is accurate, careful and adds something. The coach helps with that. You have the final say.
Everything comes from your own sources. The coach checks facts and quotes against your material and never makes anything up.
Real people and real stories, with respect for whoever is speaking. You have the final say.
Every post gives the reader something. And that’s exactly what the algorithms reward.
Pricing.
Try it free for 14 days. Then it’s up to you.
Personal
For freelancers and sole traders.
€36per month
Try it free- One page per platform, for LinkedIn, Facebook and Instagram
- Clear, uncluttered dashboard
- A coach that writes within your strategy and tone of voice for each page
- Create and manage your content plan
- In-depth content analysis with AI
- Publishing
Organisation
For teams creating content together.
€159per user per month
Only people who create content pay. Viewing is free.
Try free for 14 days- Everything in Personal
- Unlimited pages on LinkedIn, Facebook and Instagram
- Collaborate with colleagues
- Gather input and approvals from across your organisation Coming soon
- Community management Coming soon
- Create and send reports Coming soon
Enterprise & agency
For large organisations and agencies.
Customon request
Book a call- Everything in Organisation
- A separate workspace for each client
- Priced per connected client page
Good to know
Frequently asked questions
We already use AI. What does From the Well add?
The coach works with your saved strategy, audiences and tone of voice for each page. You create and store posts in the same place as your planning and results. So you don’t have to explain your organisation’s context all over again for every new post.
Can we keep using our current scheduling tool?
Yes. Use From the Well to choose topics, create posts and understand your results. You can also schedule and publish straight from From the Well on LinkedIn, Facebook and Instagram. Whatever works best for you.
Do we need to have a content strategy already?
No. You can start with your website and your materials. The coach helps you sharpen your mission, audiences and topics, and works with you towards a first post. You can of course use an existing strategy as a starting point.
Which channels does it work for?
You can connect LinkedIn, Facebook and Instagram pages for post analysis. The coach helps you create content for those channels. You can also write for a personal LinkedIn profile; analysis and publishing for personal profiles are still in development.
How do you handle our data?
The coach processes the content you add and the data from connected pages to help you create content and analyse results. Your data is stored on servers in Frankfurt. Our privacy statement explains which data we process, which service providers we use and how to have your data deleted.
What happens after the trial?
You try the Organisation plan for 14 days, no credit card needed. After that, you choose a paid plan if you want to continue. No paid plan ever starts unless you choose one.
Software with people behind it.
Rather work on it together? In our training and coaching, you work with us and other organisations on your strategy and content.
Jim van Oosten and Matthijs Mentink, founders
Explore trainings and eventsYou have something to say.
Write your first post.
Start with a topic, a document or a story. Shape it with the coach into a post in your own voice.