Reclaiming social media for good

Healthy content starts with creators who want to do good for society and the planet. Join us and make social media a source of positivity again.

The new standard for social media

Every post on social media can contribute to a healthier view of the world. Driven by this conviction, we give organisations and creators the means to set positive change in motion and rise higher in their audience’s feeds. That way, together, we drown out manipulative content, protect democracy and the rule of law, and offer new perspectives.

How we support healthy content

A healthy source of information

We give creators who want to bring a healthy balance to the information landscape access to current, reliable information. With room for the wider context of a topic, and without the excesses of conspiracy theories.

Inspiration for a kinder world

We support content that invites more understanding and empathy, and that encourages us to take better care of the people and the world around us.

Knowledge from every corner of the planet

We help creators make valuable knowledge, wisdom and insights available to everyone. With the right nuance, and focused on social impact.

Matthijs Mentink giving a presentation
“Organisations with the best message perform the worst on social media.”

Reaching your audience effectively while contributing to a healthy view of the world: that is a challenge many organisations struggle with.

Matthijs MentinkSocial Impact Strategist & FounderFrom the Well

What we offer

Everything we do is aimed at helping creators make better content that meets our standard. We offer a range of trainings in which you use software and AI tools we developed ourselves, so you can create the best content, your way.

Healthy content label

Healthy content is truthful, its message does no harm, and it adds value for the audience and for society. The label gives you direction when creating content and when assessing existing content.

More about the label

Training and coaching for impact makers

We help creators with integrity make content that works within the algorithm and is valuable to the people who see it. Content that moves people and delivers measurable results.

View trainings

Supporting software

Our tools streamline your entire creative process and help you make effective content that serves your mission. Build a page strategy and content plan that fit your mission and your audience’s needs, and keep improving your content with AI analysis.

Explore the software

Impact makers

Meet the creators who work every day towards a better world. They use social media to spark positive change and inspire their community.

Omroep Human creator in a video

Omroep Human

Mental Health & Social Impact

Instagram
Dad how do I? creator in a video

Dad how do I?

Life Skills & Wisdom

YouTube

The founders

We want to contribute to a world in which social media is a source of positivity. A world in which we would rather help each other move forward than outsmart each other. A world in which growth never comes at the expense of others. And we’d love to shape that world with you.

Jim & MatthijsFounders of From the Well

Send us an email
Jim van Oosten and Matthijs Mentink, founders of From the Well